Billie Eilish X Beat Saber

We worked with Meta to create a highly realistic, engaging out-of-home experience for the launch of Beat Saber’s Billie Eilish music expansion pack.

The content was simultaneously launched in NY, LA and London, including 2,647 LinkNYC kiosks where audiences were able to view every detail up close.

It was important for us to stay true to authentic neon, so we started by researching the look and animation to create content that temporarily tricked the audience into believing they were viewing an analog experience.

Production : The Mill

Role : Art Director

@2021