Delta x Starbucks at CES 2023

Digitas approached us to Produce screen content for a Delta x Starbucks Activation called 'Wonder Window' to premiere at CES. The activation promoted the joint rewards program between the two brands via a giveaway program. Users who linked their Delta & Starbucks rewards programs at CES were eligible to claim a prize through a physical window fabricated into one large screen. Working alongside the installation company, Pink Sparrow, we designed, animated and delivered 38 videos to live on two different screen setups at unique locations throughout the week-long event.

These videos ranged from messaging videos to bespoke transition animations triggered by various prize giveaways. Creatively, The Mill was tasked with creating a Design and Animation scheme that would unite the two brands and bring harmony across all of the deliverables. Furthermore, the custom (large!) screen sizes would need bespoke design-problem solving to ensure the content was engaging, legible and made the most out of the onsite footprint.

Production : The Mill

Role : Art Director

@2023