FC24
EA
For the “Road to Knockout” campaign in FIFA Ultimate Team, We focused on blending real action footage with in-game elements to create a seamless, immersive experience. By integrating digital overlays—such as player cards, stats, and tactics—into live match scenes, we bridged the gap between the virtual and real worlds. Fluid transitions and dynamic visuals emphasized the high-stakes tournament atmosphere, making the gameplay feel as intense and authentic as real football, capturing the excitement of progressing through the knockout stages.
Production : The Mill
Role : Art Director
@2023
