IBM SAP HANA

I was part of a project where IBM tasked The Mill with creating a short film for their SAP HANA system. The goal was to highlight its role in revolutionizing data processing and enterprise management. We crafted a visually engaging narrative, illustrating the intricate architecture and seamless integration of data with dynamic animations. Through detailed exploded views and fluid motion design, we brought to life the system’s technical sophistication and ability to streamline complex processes. The result was a compelling and immersive story that conveyed both the power and precision of SAP HANA in a way that resonated with IBM’s vision

Production : The Mill

Role : Creative Director

@2023