IBM

For the IBM Telum II processor and IBM Spyre Accelerator campaign, our focus was on visually illustrating how these two technologies work in harmony to deliver unmatched AI acceleration. By combining sleek, high-tech visuals with dynamic animations, we showcased how Telum II and Spyre seamlessly collaborate to enhance deep learning.

The campaign emphasized the synergy between the processor and the accelerator, highlighting their ability to deliver faster insights and unlock new AI use cases, like fraud detection. We brought to life the power of these two technologies working together, visually representing IBM’s vision of real-time AI acceleration and innovation.

Production : The Mill

Role : Creative Director

@2024