Nespresso

For Nespresso’s “The Power of Aluminum” campaign, we focused on visually capturing the sustainability and elegance of their aluminum coffee capsules. Launched during Climate Week NYC 2024, the campaign emphasized the environmental benefits of using aluminum, not only for preserving coffee’s freshness but for its infinite recyclability.

To underscore the idea of circularity, we employed split-screen visuals, juxtaposing the journey of an aluminum capsule through the recycling process with its transformation back into a new capsule. This split-screen approach highlighted the closed-loop cycle of aluminum, reinforcing the idea of sustainability and endless reuse. Circular motion graphics were also integrated throughout, symbolizing the continuous lifecycle of the material, making Nespresso’s commitment to environmental responsibility visually clear and impactful.

Production : The Mill

Role : Art Director

@2024